What 2017 Looks Like From Various Executive Perspectives

What will 2017 look like? Will Trump-style leadership set the tone for 2017? Will chatbots become the new norm in brand/consumer relationships? Are we seeing a return to simplicity in marketing? asks a new report from TheDrum/News staff, as marketers share their predictions after an eventful year. 2016 was certainly a year nobody could have predicted says a new report from the Red Drum, prepared by a staff writer. A cross-section of marketing thought leaders are quoted in reporting what they think 2017 could hold: ‘A divisive year’ – Leo Rayman, chief......

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