Santy Integrated – Senior Media Planner/Buyer

Santy Integrated - Senior Media Planner/Buyer
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We’re Santy and we’re in the business of unexpected ideas. If you’re interested in working with large recognizable brands, then you’ve come to the right place.

We are seeking a smart, motivated Media Planner and Buyer to work on some really cool stuff. If you’re energetic, quick on your feet and ready to work with a dynamic group, we want to hear from you.


  • Research, develop, plan and execute media for all existing clients
  • Present media plans to account management personnel and clients
  • Gather, organize and present competitive research, media trends and spending data
  • Collaborate with Account Service, Social Media, Digital and Creative teams to ensure our client’s campaigns are truly integrated
  • Maintain effective relationships with clients and associates
  • Request television avails and generates initial rating estimates with Smart Plus
  • Negotiate lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates
  • Approve make goods if the station does not run a spot as ordered or the spots get preempted. Decide if makegoods being offered are as good as the spot originally ordered
  • Analyze and write rationale for any over or under deliveries, especially if the achievement index falls outside the 90-110 range
  • Analyze proposals, negotiate and monitor all digital campaigns through third party tracking (i.e. Media Mind, DFA, etc.)
  • Acts a liaison between media vendors and the agency
  • Manage all paid search and PPC campaigns through Google AdWords
  • Resolve billing discrepancies as needed
  • Attend individual media presentations and/or industry presentations to keep current with industry changes
  • Develop unexpected ideas that are the essence of who we are and help our clients achieve their advertising goals and objectives


  • Minimum 4-5 years of media planning/buying experience; agency experience strongly preferred
  • Ability to communicate messages quickly, effectively and intelligently, both written and verbal
  • Strong mathematical abilities and attention to detail
  • Ability to multi-task and keep others on track
  • Proficiency in Smart Plus, SQAD, SRDS, Kantar, Google Analytics, Google AdWords and 3rd party ad servers
  • Strong presentation skills preferred
  • Bachelor’s degree with an emphasis in marketing, advertising, communications or related field
  • City: Scottsdale
  • Job posted on: Dec. 5, 2016
  • Posting expires on: Jan. 4, 2017
  • Respond to: Rose Cassata
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