Tag: digital ad revenue forecast

IHS Forecasts Ad Revenue Growth To Hit $532 Billion in 2016

IHS Technology, Friday, December 30, 2016 11:36 AM Recommend (1) Data released Friday by IHS Markit from its annual Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service expects online to surpass television advertising by 2020. While TV still remains number one media accounting for $192 billion, or 36%, of global revenue, Online follows at No. 2 with nearly $160 billion or 30% of the global revenue. IHS estimates online will surpass TV by 2020. Print holds the No. 3 spot attributing $101 billion; radio, No. 4 attributing $47 billion; out......

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