Tag: madtech trend

Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold

by Tobi Elkin, Staff Writer @tobielkin, Yesterday, 8:09 AM Recommend (1) 2017 is finally here, and we continue to look for what’s next. In RTBlog’s final week of predictions, we asked a few more people how the industry will take shape this year. Here are a few thoughts from executives at Bombora and SourceKnowledge. Madtech wins — and ad tech is fine with that: In the ‘madtech’ (the confluence of marketing, advertising and technology) struggle, ad tech never had a chance. Nor should it. Advertising is a subset of marketing, while marketing......

Continue Reading