Tag: social media

Why You Are (Probably) Doing Facebook Interest Targeting Wrong

by Jackson Salzman , Op-Ed Contributor, Yesterday, 1:39 PM Recommend (2) Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here.First and foremost, keep in mind that this tactic is for finding new consumers who have shown an interest in, or exhibited behavior related to, products similar to yours. Now, let’s dig into what advertisers are doing wrong with Facebook interest targeting and how those mistakes can be changed. 1.......

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